Saturday, December 28, 2019
A.Cyberbullying Bullying That Occurs Over The Internet
a. Cyberbullying: Bullying that occurs over the internet or via cell phones b. Despite the attention it receives in the popular media, in part because of a few very high-profile cases, online harassment is far less common than most people think, and, more importantly, less common that in-person harassment. c. Adolescents who engage in traditional bullying also frequently engage in cyberbullying, and adolescents who are frequent victims of traditional bullying are also victims of electronic harassment. 14. Problematic peer relationships are associated with a range of serious psychological and behavior problems during adolescence and adulthood. Individuals who are unpopular or who have poor peer relationships during adolescence are moreâ⬠¦show more contentâ⬠¦b. â⬠¢ Some experts believe that the poor performance of middle and junior high schools is due primarily to their failure to meet the developmental needs of young adolescents â⬠¢ Because adolescence is a time during which relationships with peers and non-familial adults become more important, independence becomes more desirable, and rules and regulations are increasingly scrutinized, these changes in school climate create a mismatch between what adolescents need and what their schools provide. This leads many young adolescents to disengage from school â⬠¢ Teachers in junior high schools also tend to be more likely to believe that studentsââ¬â¢ abilities are fixed and not easily modified through instructionââ¬âa belief that interferes with student achievement 4. a. Tracking: The practice of separating students into ability groups, so that they take classes with peers at the same skill level b. Proponents of tracking note that ability grouping allows teachers to design class lessons that are more finely tuned to studentsââ¬â¢ abilities. Tracking may be especially useful in high school, where students must master certain basic skills before they can learn specialized subjects as science, math, or foreign languages. Critics of tracking point out, however, that students in the
Friday, December 20, 2019
The Negative Effects of Tobacco - 1424 Words
The Negative Effects of Tobacco The nicotine can be consumed by chewing tobacco apart from smoking and sniffing .The article provides insight into the hazards of chewing tobacco . If you believe that only smoking is injurious, certainly not. Any form of nicotine consumption is injurious. Tobacco is bad for health, no matter in what form you take it the ill effects are always there. Tobacco are leaves of plant that are used in dried form, they are high in nicotine and consequently addictive in nature. Tobacco can be taken in the form of: Chewing Snuff Smoking The high content of nicotine makes it very addictive, once a person gets addicted to smoking, chewing or sniffing it becomes difficult to leave it. At times efforts fail andâ⬠¦show more contentâ⬠¦However, the American Heart Association (AHA) reports that cigarette smoking is responsible for 440,000 deaths each year. MedlinePlus reports that both cigarettes (smoking tobacco) and chewing (smokeless) tobacco are bad for your health, and cause multiple and often fatal health problems. Cardiovascular Disease One negative effect that tobacco and nicotine addiction has on the health of the body is cardiovascular disease. AHA reports that cigarette smokers are two to three times more likely to develop cardiovascular disease than people who do not smoke. Also according to AHA, of the 440,000 deaths each year caused by cigarette smoking, 135,000 are due to smoking-related cardiovascular diseases. Nicotine in tobacco products causes an increase in blood pressure and heart rate, and a narrowing of the arteries. Carbon monoxide that is inhaled when tobacco is smoked decreases the amount of oxygen carried by the blood to feed the bodys tissues. The AHA reports that carbon monoxide and nicotine damages the artery walls, which leads to the deposition of fat and narrowing of arteries, which further increases blood pressure. Damaged vessels and high blood pressure are all risk factors for heart failure. Furthermore, smoking tobacco causes the blood to clot more easily, which may cause a heart attack or stroke. see survivor storiesShow MoreRelatedTobacco and Its Negative Effects535 Words à |à 2 Pages In 6,000 BC, it was believed by experts that tobacco plant was first being grown in North and South America. The seed of a tobacco plant is very small, and contains about 300,000 seeds in a 1 ounce small plant. American Indians began using tobacco in different ways, religious, and medical practices. It was used to kill pain, if someone had a toothache they would use the tobacco to stop the pain and to fill a wound. Sailors brought back tobacco to Europe, and they started growing plants all overRead MoreThe Negative Effects of Smoking Tobacco Essay examples1063 Words à |à 5 PagesThe Negative Effects of Smoking Tobacco One may think they have benefits from smoking because they fit in the crowd. Of course, thats not true. Someone may tell you that if you smoke youll be cool and everyone will like you. Then the crowd that smokes will like you but others may not. Your family may think you are uncool since you smoke. Other friends that you had may start not liking you since they wont want to be around you when you smoke. You might start to rather smoke then beRead MoreShould Big Tobacco Be Sued for Health Care Bills? An Analysis998 Words à |à 4 Pages Should big tobacco be sued for health bill? An analysis A recent ruling by the Supreme Court of Canada on the subject of smoking is the main topic of my articles. The landmark ruling made on September 30th gives the province of British Columbia ammunition against big tobacco companies. The decision allows British Columbia to sue tobacco companies for damages related to smoking-related health care costs dating back 50 years (Bell Globalmedia Inc [BGMI], 2005). Many expect theRead MoreTobacco Smoking And Its Effects1089 Words à |à 5 Pages Tobacco [Name of the Writer] [Name of the Institution] Tobacco Introduction Tobacco smoking is the major preventable cause of illness and mortality in developed countries. Tobacco smoke is a combination of approximately 4,000 toxic chemicals and at least 42 components are associated with cancer. Tobacco Smoking is responsible for 30% of cancer deaths and 90% of deaths from lung cancer (Arnold, 2001). The other cancers related to cigarette use are mouth cancer, larynx, pharynx, esophagusRead MoreArgumentative Essay On Tobacco1049 Words à |à 5 Pagesopposite smoking tobacco has been proved scientifically to be addictive. Addiction is when a person is physically and mentally dependent on a particular substance and is unable to stop taking it without incurring unpleasant effects. Once the body tastes nicotine the addictive chemical found in cigarettes it craves for more. Nicotine creates a pleasurable feeling that appeals to the smoker. However, since nicotine is the only addictive drug in tobacco if extracted from tobacco then tobacco wont be addictiveRead M oreSmoking is a Major Public Health Problem732 Words à |à 3 Pagesby many studies to be harmful and deadly. ââ¬Å"In the United States alone, more than 440,000 people die annually from the effects of smoking. (The Effects of Smoking). There are several negative effects of smoking on the health and the environment. Health Issues Smoking is a major public health problem. According to the Surgeon Generalââ¬â¢s report, some of the hazard effects of tobacco smoke are directly related to the more than 7,000 chemicals in the smoke. These chemicals are poison and cause damageRead MoreIs the Cigarette Tax Enough To Prevent Smoking? Essay1337 Words à |à 6 PagesSmoking cigarettes have negative effects on not only the people who smoke, but also the people around them and the environment. Smoking cigarettes lead to many diseases and negative health effects, such as lung cancer, emphysema, and heart disease. Second hand smoke can lead to the same side effects. However, the dangers of second hand smoke tend to be generally greater than that of first hand smoke, which is what the smoker inhales. Because of all the negative effects of smoking, the sale ofRead MoreSmoking Tobacco Is The Leading Cause Of Death Worldwide880 Words à |à 4 Pagesrespiratory issues than nonsmokers. Tobacco products such as, snuff and chewing tobacco also contribute to similar health issues and risk. The idea of banning smoking and tobacco products is great because it could prevent millions of deaths yearly. There are many different negative side effects that come along with the use and smoking of tobacco. Smoking tobacco is often referred to as a ââ¬Å"slow deathâ⬠, because it shortens a personââ¬â¢s life expectancy. The use of tobacco often leads to many differentRead MoreThe Effects Of Smoking On The Baby893 Words à |à 4 Pagesall the negative short and long term effects it has on their baby? The fact that this is becoming more accepted in todayââ¬â¢s world to smoke while pregnant is completely unacceptable. The list of negative effects that smoking while pregnant have on the baby range from premature labor to brain defects. Clinical studies have proven the negative short and long term effects that smoking while pregnant can have on a baby. Smoking while pregnant should be illegal, due to the amount of negative effects it hasRead MoreThe Effects Of Smoking On The Baby887 Words à |à 4 Pagesall the negative short and long term effects it has on their baby? T he fact that this is becoming more accepted in todayââ¬â¢s world to smoke while pregnant is completely unacceptable. The list of negative effects that smoking while pregnant have on the baby range from premature labor to brain defects. Clinical studies have proven the negative short and long term effects that smoking while pregnant can have on a baby. Smoking while pregnant should be illegal, due to the amount of negative effects it has
Thursday, December 12, 2019
Eli Lilly Case free essay sample
First, at the time Eli Lilly and Ranbaxy joint forces, Indian regulations limited foreign ownership to a maximum 51 percent. Therefore, a joint venture with a local leading company was an excellent option for Eli Lilly to begin penetrating the Indian Market. Secondly, India was a sensitive market with a lot of incoming competition, lack of intellectual property and low per capita gross domestic product. For that reason, I believe that even if 100% ownership had been allowed, Eli Lilly should have still entered India as a joint venture in order to minimize risk. Eli Lilly was a recognized brand United States. However, that was not the case in India. Ranbaxy was the leader company within in India, which gave competitive advantage to the Eli Lilly Ranbaxy JV. After reviewing the case, I feel that without the facilitation of the Joint venture, Eli Lilly may not have been as successful operating in the India market. We were new and it was very difficult for usâ⬠¦Ã¢â¬ which heavily reflects the advantages of the joint venture with Ranbaxy. Such factors had a great influence in the success of the Eli Lillyââ¬â¢s company in India, which is why I believe that Eli Lilly pursued the right strategy to enter the Indian market. Question No. 2 First, the biggest achievement that Eli Lilly had in the Joint venture was the successful entry into the Indian market. Before the joint venture, Eli Lilly had direct operations in the Indian market, no distribution channels, and no name recognition. However, the joint venture gave Eli Lilly a toehold in India; it allowed the company to become a big player in pharmaceutical industry in India. Second, the joint venture allowed both companies to establish an exceptional corporate culture and a high caliber, non-unionized sales force with world-class sales process. The strong values adhered to by Eli Lilly Ranbaxy and strategic sales process is what gave them a competitive advantage among the Indian Market, doctors trusted and respected the Eli Lilly Ranbaxy products because of the associated ethical conduct of the company. Third, Eli Lilly was able establish brand recognition, which then allowed them to build regulatory a foundation in India. When Eli Lilly started operating in India, they had to use Ranbaxyââ¬â¢s name in order to facilitate the process, however, the joint venture gave the company the tools needed to become a trusted brand. Eli Lilly is now able to stand alone and work together with the government on regulatory issues. Fourth, Eli Lilly acquired medical infrastructure and expertise to run clinical trials to internationals standards. In 1992, before the venture was arranged, Lilly had interest in using the world for clinical testing, and it is now that it can begin moving forward faster and attempt to shape opinion with leaders in the medical field around the world.
Wednesday, December 4, 2019
Emily Dickinson Essay Example For Students
Emily Dickinson Essay Emily Dickinson was born on December 10,1830 in Amherst Massachusetts. She had ayounger sister named Lavina and an olderbrother named Austin. Her mother EmilyNorcross Dickinson, was largely dependenton her family and was seen by Emily as apoor mother. Her father was lawyer,Congressman, and the Treasurer for AmherstCollege. Unlike her mother, Emily loved andadmired her father. Since the family was notemotional, they lived a quiet secure life. Theyrarely shared their problems with one anotherso Emily had plenty of privacy for writing. During her childhood, Emily and her familyattended The First Congregational Church ona regular basis. Emily did not like going tochurch because she didnt think of herself asbeing very religious. She refused to believethat Heaven was a better place than Earthand eventually rebelled from the church. Emily saw herself as a woman who had herown way of thinking, a way of thinkingshaped neither by the church or society. By the time she was twelve, her family movedto a house on Pleasant Street where theylived from 1840 to 1855. Emily was alreadywriting letters, but composed most of herpoetry in this home. Emily only left home toattend Mount Holyoke Female Seminary fortwo semesters. Though her stay there was brief, sheimpressed her teachers with her courage anddirectness. They felt her writing wassensational. At the age of twenty-one, Emily and her familymoved to the Dickinson Homestead on MainStreet. This move proved to be very difficultfor Emily. This was difficult for Emily becauseshe became very attached to her old house,which shaped her writing and personality forfifteen years. They now lived next door to herbrother Austin and his wife Susan and theirdaughter Martha. Emily and Susan becameso close that many people believe they mayhave been lovers. A rumor perpetuated by thefact t hat Emily was known to have writtenmany love letters and poems to Susan. Martha attempted to protect both of theirimages and suppress the rumors. It becamecommon knowledge that Emily had some typeof very strong feelings for Susan. At the age of thirty-one Emily sent some ofher poems to a publisher, Thomas Higginson,from whom she got a very good response anda strong friendship developed. He acted asher mentor but she never seemed to havetaken any of his advice. It became evidentthat she didnt like the idea of having herworks published, she made 40 packets ofabout twenty poems apiece from 814 poems. She placed these in a box along with 333other poems. Emily died on May 5, 1886 at the age of 56. She had planned her own funeral. It was heldat the mansion on Main Street and ended atthe family plot near the house on PleasantStreet. At her request, her casket wascovered with violets and pine boughs, whileshe herself was dressed in a new white gownand had a strand of violets placed about herneck. Before she died, Emily left specificinstructions for her sister and a housemaid,Maggie to destroy all the letters she hadreceived and saved. The box of packets andpoems was found with these letters, but Emilyhad not said anything about destroying them. Her sister Lavina was determined to havethese published, but Susan kept them for twoyears before they were released toHigginson. In 1890 and 1891, some of the poems werepublished. They received a great response,but no more were released until 1955, whenthe rest of her poems were published. .u9ddc3c094cf16b68a3e4f49fdf738aa4 , .u9ddc3c094cf16b68a3e4f49fdf738aa4 .postImageUrl , .u9ddc3c094cf16b68a3e4f49fdf738aa4 .centered-text-area { min-height: 80px; position: relative; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 , .u9ddc3c094cf16b68a3e4f49fdf738aa4:hover , .u9ddc3c094cf16b68a3e4f49fdf738aa4:visited , .u9ddc3c094cf16b68a3e4f49fdf738aa4:active { border:0!important; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .clearfix:after { content: ""; display: table; clear: both; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9ddc3c094cf16b68a3e4f49fdf738aa4:active , .u9ddc3c094cf16b68a3e4f49fdf738aa4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .centered-text-area { width: 100%; position: relative ; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9ddc3c094cf16b68a3e4f49fdf738aa4:hover .ctaButton { background-color: #34495E!important; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9ddc3c094cf16b68a3e4f49fdf738aa4 .u9ddc3c094cf16b68a3e4f49fdf738aa4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9ddc3c094cf16b68a3e4f49fdf738aa4:after { content: ""; display: block; clear: both; } READ: W.R.1 - Inquiry Activity EssayThough she was not religious many of herpoems do reflect Protestant and Calvinisticviews. She wrote many of her poems on pain,but unlike most Protestants she refused tobelieve that she deserved this pain. Thoughshe is viewed by many as a hermit who spentmuch of her life in isolation, she also isadmired for her style in writing. She choseher words for her poems in a way that allowsthe reader to choose the meaning. Inconclusion, she wrote nearly eighteenhundred poems, most ignoring rhyme andpunctuation. Emilys poems did not have titlesbecause she never wanted them to bepublished. Many of her poems are dark andmysterious but all are true works of art.
Thursday, November 28, 2019
10 Things to Keep in Mind After Youve Been Accepted to College
College results are rolling in. Emotions are running high and everyoneââ¬â¢s tense. There will be a lot of winning moments and heartbreaks. Heres how wed suggest navigating the aftermath.1. Celebrate! Go crazy!After years of hard work, youââ¬â¢ve finally gotten that letter youââ¬â¢ve been waiting for! Wherever you got accepted, you deserve to celebrate. Whether that means going out for dinner with friends and family or hosting a dance party, go for it! 2. But donââ¬â¢t gloat. Itââ¬â¢s a sensitive time. If your friends or classmates havenââ¬â¢t started hearing back yet, donââ¬â¢t flaunt your acceptance in their faces. As friends, theyll be happy for your success, but keep in mind that it may be difficult to bear witness to your elation when they donââ¬â¢t feel the same sense of security yet. 3. Send thank you notes. While you did do a lot of the hard work, there are a lot of people around that you should remember to thank. If you had a college interview, donââ¬â¢t forget to let them know you were accepted and thank them for their time. The same goes for the teachers and counselors who helped you with your application essays and with your recommendations. Finally, donââ¬â¢t forget to thank those who supported you emotionally and were there for all your rants. 4. Get some perspective. Getting into college is extremely competitive, but thatââ¬â¢s not where it ends. Sure, be proud of your achievements, but remember that getting into college isnt the best thing youre ever going to do. Theres a whole life of you ahead of college, too, so whether you were accepted to your dream school or a less desired backup, what you do during your time at college is what matters more and what will put you on the path topost-college success. 5. Relax and enjoy the rest of your senior year. This is when you can truly enjoy your senior year of high school. While youll have to make some decisions about where to go, you can focus on making the most of your final year of high school. Take advantage of this time you have and cherish what you love about high school. Cut yourself some slack when it comes to school work and enjoy other aspects of high school! 6. But dont slack off too much. Hang out with you friends and celebrate getting accepted, but donââ¬â¢t completely let yourself off the hook. You still need to complete your senior year. There are finals you have to take and AP exams you have to sit through. The worst thing you can do at this point is to let your grades slip so much that it jeopardizes your admission. There isnt as much pressure to get straight As, but you should not be failing your classes. 7. Visit the colleges you got accepted to. If youââ¬â¢ve applied and gotten accepted, you should be pretty familiar with those colleges. If you were accepted to a handful of colleges youre having trouble deciding between, this would be a great time to visit. It can help inform your final decision about which school to enroll. 8. Do not just go with rankings. Visiting the campus is always helpful, but if you canââ¬â¢t, there are other ways to learn more about the colleges you were accepted to. There are so many different factors that go into the enrollment decision and one of the biggest ones is typically the financial aid package offered. See if you can get advice on negotiating your financial aid package and applying to external scholarships. While rankings and brand reputation are appealing, donââ¬â¢t forget to evaluate more practical factors, such as affordability, proximity to home, and personality fit. 9. Create a bucket list with your best friend. If youââ¬â¢re really lucky, youââ¬â¢ll get to go to college with your best friend! More often than not, however, youââ¬â¢ll likely go to different schools. It might be sad to go your separate ways, but itââ¬â¢s also exciting to be able to visit each other during the school year and experience a new school culture. But while youââ¬â¢re still attached at the hip, create a bucket list and cross them off before youââ¬â¢re off to college! 10. Get to know yourself. Many high schoolers spend the majority of their high school careers honing interests and skill sets that will let them shine on college applications. Senior year is a great time to explore hobbies or interests that youve never had the time to try or expand your friend group. Join a new club with people you dont know the second half of your senior year. Pick up a new skill. Get a part-time job in an industry you may want to have a career in. Figure out what makes you tick outside of the constraints of being a college candidate. Share your with us and help others who are interested in your school better understand the application process. Plus, you get toearn extra money for college! What are you waiting for?Create your profile!
Sunday, November 24, 2019
Everything You Need to Know About Website Localization
Everything You Need to Know About Website Localization The internet is the easiest and most widely used means of communication in the world today. People around the globe enjoy easy access to a vast array of information, so there is significant potential for expanding your audience and your market. As a result, many companies have taken the necessary steps to translating their webpages for foreign users. This practice is referred to as website localization.What does website localization entail? Localizing a website follows principles similar to localization in general, with some additional considerations for this particular medium.Localization 101The definition of localization is the practice of adjusting a products functional properties and characteristics to accommodate the language, cultural, political and legal differences of a foreign market or country. If youre bilingual, you may have seen a translated message which didnt have quite the same meaning as the original. Either you ran into a case of poor translation (which frequently h appens) or the message was adjusted to the cultural standards of the intended region.Localization is a major component of the translation process. A direct translation isnt always the best approach because each country has its own set of customs. These differences need to be taken into account. A few examples of common adaptations are the following:Numbers- Date and time formats, measurement systems, and currency vary between countries. Users of the metric system will be confused when they see measurements expressed in feet and pounds, and vice-versa. Some countries use a dd/mm/yyyy date format instead of mm/dd/yyyy. There are variations in currency formats as well. Localization involves recognizing the differences and making the appropriate conversions.Graphics- Images, icons, symbols, gestures, and even colors can have different meanings in different regions. What may be benign and harmless in one language may be offensive in another, so its recommended to perform research to avoi d unintentionally causing a negative controversy with the viewer.Idioms and Phrases- In many cases, a popular saying doesnt translate well to another language because the cultural subtext is lost in translation, in the process. The same goes for wordplay, jokes, internet memes, and so on. In those instances, the common solution is to find equivalents in the target language. Each country has a variety of idiomatic expressions, so you have a fair chance of finding a substitute which fits the original context in the localized version. In the worst case scenario, a short note explaining the context should be included.The process of localization is intended for the benefit of the target audience, and it is made commonplace in a variety of globalized media such as films, TV shows, books, video games, and, of course, websites. Therefore, when deciding the language(s) you want your content translated into, you should also decide which region(s) youre specifically targeting. For example, if you want to translate your website to Spanish, you should decide if your content is aimed at Mexico, Spain, or another Spanish-speaking country. By the same token, translating a foreign language to English leaves you with a choice between American or British English (or Canadian, Australian, or New Zealand English for that matter).Is localization worth the effort?A primary concern in website localization is the business aspect. Translation and localization efforts are costly, especially if your website is updated on a regular basis. If you include additional expenses such as domain purchasing, server costs, and site maintenance, then youll want to make sure youre getting the desired return from your localization efforts.If your site is a platform for goods and services, then make sure to study the international market. Is there sufficient demand for what youre offering? Can potential customers afford your product(s)? Are your transaction methods viable in the target country? Can you deliver your products efficiently? Are there any international laws or regulations that could potentially hinder your business?Even if your site isnt commercially-oriented, then you should still investigate the appeal of your content. Although the whole point of going global is to reach out to as many people as possible, you wont find the same level of interest everywhere, and you may not have enough resources to localize your site to every language under the sun. Check your site traffic, do some research on which regions show (or are likely to show) interest in your website. This will give you valuable insight into which languages may be worth the investment. I once translated a website with soccer as the main subject; this sport is exceptionally popular in Brazil, so a Portuguese version was a no-brainer. Baseball, on the other hand, would be a very different story.In short, knowing where your viewers are will help you to make the most of your localization efforts.Style guides an d glossariesWhatever the purpose of your website, its important to define the image youre going for. A style guide is basically a manual with guidelines for content creation. This document is used to maintain consistency in a variety of aspects such as design, format, tone, and code of conduct. A glossary is a list of terms and definitions used as a reference resource. In localization, a glossary will include terms and the desired translations for those particular terms.Since many words can be translated in multiple ways, a glossary is important to standardize your websites vocabulary. This creates brand consistency, which results in stronger marketing. For example, the famous McDonalds slogan im lovin it is always localized in Brazil as amo muito tudo isso. Even though there are several ways of translating the original text, those exact four words are consistently used in their promotional materials. As a result, the Portuguese slogan is associated with the brand as much as the Eng lish version. The effect would have been diluted if the slogan had been translated differently with each use.That said, its possible that you may not want a specific term translated at all. Although there are guidelines for localization, they arent set in stone. In some cases, you may want to preserve a term or slogan across different languages as part of your marketing strategy (like with Johnnie Walkers famous Keep Walking). This is precisely the kind of information that should be included in a style guide/glossary in order to maintain a unified vision across different branches of your site.For instance, when I worked on a website translation project a few years ago, I received an Excel spreadsheet with the terminology I was supposed to use. This allowed me to keep my translation and localization efforts in line with the standards set by the company. So I can vouch for the importance of such a resource.Keep your website intuitive and efficientA rule of thumb in web design is that your website should be easy to navigate. Naturally, this also applies to language selection; users should be able to switch to their language quickly if the option is available. Personally, Im an advocate of making site features as nonintrusive as possible. For example, Ive seen websites forcing me to select a region/language on the main page. While this is meant to be helpful, it actually frustrates me because it forces me to stop and choose. What if Im just fine with the default language? One alternative I can think of would be to add a language menu at the top of the page; it would be easy to spot, but it wouldnt interrupt your browsing. Ive also seen sites which automatically detect your region and display your language accordingly. There are also more complex and sophisticated solutions to website language selection.The website layout also needs to be flexible; depending on the language, the text length may increase or decrease, and even the writing format may change. Your site should be able to accommodate these changes without deviating from the basic layout and structure.Also, if your site is regularly updated, especially in multiple languages, you may want to look into using a content management system (CMS). A CMS is basically a web editor that allows authorized users to add, remove, and change aspects such as text, graphics, images, video, and audio. This is done in the browser itself, so updates will go live almost immediately. Although you may be faced with certain limitations inherent to a CMS, the convenience of being able to manage your content with minimum effort is well worth considering.Whether you use a CMS or not, the important point is that your site should be designed and coded to allow dynamic changes in a short period of time.International SEO is hard work, but it is a necessityThe main goal of Search Engine Optimization (SEO) is to make your website appear among the top results of an internet search. Making your site easy to find is e ssential to bring in new viewers; that alone can influence your entire content and design, and the effort is multiplied when you think about branching out to foreign markets. Consequently, you have to adopt a SEO strategy for each and every language your website is translated into.This is yet another reason to create a style guide/glossary for your website localization, as consistent terminology is one way of improving your websites relevance. Detailing a proper SEO strategy is beyond the scope of this post, but some tools such as Google Search Console can be helpful, and you could also enlist the services of an SEO agency. Nevertheless, if youre looking to expand your market, you should make sure foreign users will find your site just as easily as native users.In conclusionAll of this information can be a lot to digest, and it is just scratching the surface of website localization. But it is crucial in effectively designing and running a global business or site. Here are the main b ullet points:Know the cultural aspects of your target country and adjust your localization accordingly.Put together a style guide/glossary to maintain localization consistency.Focus on the languages of regions with significant demand for your content.Design your website to allow multiple language structures and dynamic content updating.Make browsing easy and intuitive, avoiding intrusive features.Adopt SEO strategies to make your site easy to find, even by foreign users.Localization isnt as simple as most people think, but it isnt too complicated either if you take the necessary steps. Take the time to plan out your localization strategy and you should not face many problems in the long run.
Thursday, November 21, 2019
Airport Security Research Paper Example | Topics and Well Written Essays - 1250 words
Airport Security - Research Paper Example His function is also to undertake or appraise automated ID access control system specifically for regulatory compliance and accuracy (Elias, 2010). In this case, he also programs and even monitors computer systems that are designed specifically for controlling security access. The Airport Security Coordinator also performs TSAR 1542 compliance inspections and Security Program on top of reporting discrepancies and taking or initaiting corrective mechanisms. He also maintains records relating to security guard supplies and services. Furthermore, he reviews the process of the threat assessments, criminal history background checks, issuance of airport identification and revewing of retention process particularly for regulatory compliance. Airport Security Coordinator also establishes contact with local, state and federal law enforcement organizations and key security staff to establish lines of communication. In this context, he also sets up and maintains records of every action taken in relation to law enforcement. He is also responsible for conducting briefings, training sessions as well as presentations for tenants and management staff on revisions made to the ASP. In this regard, he specifically works with tenants in solving problems and coordinating security issues relating to airport security. The Federal Security Director (FSD) FSD is mandated with the responsibility of offering security directions on behalf of the federal government and is usually at airports that are perceived to have few checkpoints, a small workforce, as well as those that are directly involved or directly connected to the national interest. When it comes to TSA security matters, the FSD is responsible for providing necessary leadership and coordination. In short, these roles and associated authority comprise tactical planning, implementation, and operating management specifically for coordinated security matters. Airport adminstration The airport administration comprises of team that en sures the smooth, safe as well as consistent operation of airports (Price & Forrest, 2013). They also interface with appropriate local and federal agencies in relation to the airport security in addition to direct the daily operations in airports. In short, the airport administration is an independent entity that is responsible for carrying out daily operations and oversight of airports particularly in the context of security. Transportation Security Administration (TSA) The TSA is an organization of the United States Homeland Security department that oversees the security particularly of the traveling public in the country (Poole, 2006). The organization is also charged with developing regulations to protect United States transportation, particularly when it comes to the security of airports in addition to preventing the hijacking of aircrafts. In general, the TSA is manaded or responsible for passenger checking and screening at over 450 United Sttaes airports. The Federal Aviation Administration (FAA) The FAA is the national aviation authority of the USA. It falls under the transportation department and has exclusive authority to regulate and even oversee virtually all aspects of civil aviation in the US. In short, the FAA ensures the safety of passengers by not only regulating or controlling the air transportation industry, but also
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